About Mr. Watchalia

Welcome to WATCHALIA. My name is Salvatore and I am happy to share my story with you!

Founding this shop is a little dream come true. Ever since I was a child, tempted by my first watch, a Flik Flak, I have felt enthusiasm for the subject of watches.

However, my taste in watches has changed over time. I got to Casio and classics like Baby-G and G-Shock adorned my wrist. I then became fascinated with the Fossil brand, which I enjoyed for years and had already built up my first watch collection.
At that time I only knew about luxury watches from the shop window. My dream at the time, a GMT-Master II from Rolex. With this dream, I started to become interested in higher quality brands. There was a Tissot T-Race at the end of school in 2011. A sporty chronograph with a 45mm case, which was absolutely trendy at the time.

From that day on I immersed myself deeply in the world of watches. My big goal was defined: a luxury watch was needed. I worked towards this goal for a long time, so a few years after graduating, I saved up an amount that enabled me to start looking for a luxury watch. I looked at many brands such as Glashütte, Longines, Rado and Omega, but I only ever had one watch in mind, the GMT Master II from Rolex. But to my horror, the days when you could see a Rolex in a shop window and take it with you were over. I spent day and night hunting for a GMT, I became so invested in it that I started to gain an understanding of the market and ultimately enabled me to get my dream watch in 2018 at the best price on the market.

Since then, the luxury watch fever has never left me. Since then, I have been proud to own a small Rolex collection. But I quickly noticed that the Rolex brand and especially the latest models inspire the masses, which made me ask myself, do I want to belong to the masses or do I want to stand out? I began to develop a taste not only for value but also for uniqueness and especially smaller cases, which is how I developed a love for neo-vintage and vintage watches. The feeling of wearing a vintage/retro watch takes you back to the great times of the 70s, 80s and 90s. I now spent so much time in my free time researching watches that I founded my Instagram channel “WATCHALIA” in 2023 and connected with many collectors, which helped me delve even deeper into the subject of luxury watches.
Since then, the love for watches has steadily grown so much that I realized that the most charming way to wear, try out, experience and love a lot of watches was to trade luxury watches. Because of this love, no men's or women's watches are traded on WATCHALIA for pure profit, but only watches that I personally love, are predominantly used and that fascinate me.
I am happy to make this love accessible to many with the WATCHALIA shop and to be able to share luxury watches from Cartier, Breguet, Lange & Söhne, Blancpain, Piaget, IWC, Audemars Piguet, Rolex, Patek Philippe and many other brands with you.

Cheers,
Salvatore